Disney’s Animal Kingdom has an attraction called Kilimanjaro Safaris. It’s one of their premier attractions. And if you take the 18-minute safari in the propane-powered Jeep, you’ll be awed by the sight of black rhino and cheetah, elephant, flamingo, gazelle, giraffe, hippo, lion, even wildebeest. And when you come around a corner near the end of the safari, there above you on the side of the mountain are two lions laying majestically, looking out over the savanna.
It is awe-inspiring. It looks like a scene from “The Lion King.” And so you take a few photos with your son’s mouth gaping open. But if you think about it, how in the world do you get a lion to sit majestically on a rock when maybe it’s 98 degrees Fahrenheit in the middle of the summer, or maybe it’s a chilly 40 degrees in the middle of winter even in Florida? Well, the designers of Animal Kingdom Kilimanjaro, they’ve engineered that rock to be cool in the summer and warm in the winter. That’s right, they engineer the rock to be more attractive, more enticing, in the same way that buildings are designed to redirect people traffic and roads are designed to manage car traffic.
Sometimes to build innovative solutions, we need to change the environment, chance the circumstances to find new insights and create new kinds of conversations.