Peripheral vision

The world is changing so rapidly these days that we are constantly confronted with both new dilemmas and new opportunities. And often when confronted with these new puzzles we rely on the same skills and tactics which got us to where we are today. But what if solving 21st century problems and building 21st century opportunities requires new thinking? Here’s a few problem solving ideas for when your team feels stymied

  • Restate the puzzle. In as many ways as you can, rephrase the problem using different words and perspectives. The best way to do this effectively is to take turns around the table and have different players try this exercise. You are certain to uncover new clues to the solution as well as isolate what really matters. To often we get hung up on aspects that don’t merit as much mindshare as we allow initially. By using different vantage points on a particular problem, you get closer to the essence of the issue and recognition of the real value you are trying to generate. Because again, any puzzle – a technical fix, a service issue, a product enhancement – is ultimately aimed at value generation
  • Approach from downwind. In other words, attack the problem so it doesn’t see you coming. Come at the puzzle from a direction it never suspects. Chances are you have confronted something similar in the past and you follow the well-trod neurons in your brain. This tactic can be expedient in a pinch but unlikely to to produce something novel. If the challenge is both prickly and you have the luxury of a bit of time, try a new approach
  • Call in the talent. Reach out to your network and don’t be afraid to ask for help. Your posse internally and outside your organization are pleased to be tapped and eager to reveal their ingenuity. You are likely to find a new elegant fix from a source you already know.

Or finally try this – instead of thinking outside the box, find the right box to think in.  That’s right, innovation by analogy.  Borrow brilliance.

Opening Possibilities

Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

-Paul Hawken

I learned a powerful lesson recently in an interview with Lincoln Crawley, Managing Director of Manpower for Australia. I asked him if there was a watershed learning event in his career. He pointed to a moment over fifteen years ago while trying to win a services contract. He was the lead on a proposal competing against a company with an enormous infrastructure advantage. Basically his competitor had the necessary systems in place to serve the client, and his company didn’t. The client required a redundancy system in place for security and he just didn’t have it, while his competitor did. He seemed sure to lose the contract, as the task to replicate their infrastructure seemed nearly impossible.

During the proposal process, the people around him described the obstacles and cost, and then in one meeting his boss said, “I understand the issues and concerns you are raising, but tell me: If it were possible, what would the solution look like?” That simple phrase – if it were possible – gave the team permission to speculate, and opened a whole new conversation around if it were possible. It’s an invitation to dream.

Lincoln and his team conceived of a plan, proposed it to his prospective client, and they won the contract. But here’s the interesting part – he said he didn’t fully recognize the power of the suggestion “If it were possible” until years later when he started using the expression with his own team in a leadership role. Only then did he recognize the power of opening the capabilities and imagination in his team. If you think your team is stymied, try it.

Bring on Type-Ts

Type-T is a phrase coined by Frank Farley, University of Wisconsin, in the early 1990s to describe people who seek out and participate in higher risk activities, and succeed because of these efforts. These are the kinds of people who – if they avoid self-destructive Icarus behaviors (think Keith Moon, Janis Joplin, Howard Hughes, although each in their own right redefined music and entrepreneurialism before flaming out) – go on to invent cars, build businesses, construct new surgical techniques, and much more. Big-T people like Erik Weihenmeyer or Richard Branson redefine our understanding of the limits of possibility, while creating businesses, inspiring people, and building jobs and value. Type-Ts aren’t always about more, faster, higher, but also about reinventing and redefining the how – which leads to invention. Type-Ts are our primary Creators.

Did you know 52% of the IT start-ups in Silicon Valley and 25% of all new business in the U.S. are created by foreign-born nationals like Indians, Pakistanis, Chinese, Vietnamese, and other people from around the world who have been coming to the U.S. for decades for the promise of education and entrepreneurialism, and so have earned science, engineering, and math degrees, and created a tremendous amount of U.S. jobs, invention and competitive wealth. Currently, the U.S. has sharply limited the number of H1b visas from 200,000 to 65,000 granted to foreign-born applicants. And currently there is a waiting line of over 1 million applicants. But even if you waited in line for your visa, you might still be turned down for a job from leading U.S. based multinationals due to some newly instituted policies favoring domestic U.S. citizens in hiring review.

The world is changing and if we persist in this xenophobic manner, we will alienate some of the very best and brightest Type-T talent from around the world eager to bring their energy and intellect to bear in the U.S. to create wealth, jobs, opportunity and innovation. Since labor and innovation can be sourced anywhere (see Innocentive), we should be encouraging that innovation and entrepreneurialism to burgeon in the U.S. We need to be attracting the brightest minds, not create motivators for them to take their best ideas back home to Chindia, Brazil, eastern Europe and beyond. When the best young minds leave they don’t just take their bank accounts, but also their energy, creativity and value-creating capacities that create jobs and prosperity.

We need to remain open, embrace intellectual diversity, and participate in the collaborate effort.

The Red Velvet Rope Policy – Choose your Customers, Find your Vision

When your by-product becomes your product we have lost our vision. Money is a by-product. Your product is what you can give to the world.  
John Hope Bryant

Ever heard of the Red Velvet Rope Policy?  Ask Michael Port about being particular about who you decide to work with.  That is – the practice of aligning your business core competence with the customers you can best serve while simultaneously growing your own capabilities.  It’s about not allowing the customer to wag the company.  So choose carefully who you choose to do business with for both competitive competence building and depth of relationship.

I encountered this in spades yesterday.  We had an interview with Michael Byrne, CEO of Linfox, the largest logistics company in Australia.  Check this out: in about 2003 they made a concerted decision to selectively decommission 2/3 of their customers.  That’s right, they consciously chose to let go about two-thirds of their customers over time, because they didn’t fit the vision of what Linfox intended as its own design, future and core competence.  In some instances customers may have asked Linfox to sacrifice service integrity to ensure delivery of goods, or maybe some customers were trying to redirect Linfox into business areas they didn’t feel they wanted to build market share or product expertise.  They probably suffered dearly for this noble decision right?  Wrong.  They tripled their revenue while gaining significant business capability.

I’m not done.  Linfox is a logistics and freight business – a trucking business.  their primary overhead and environmental impact is around fuel and energy use so it stands to reason that the pursuit of profit and market share might motivate them to marginalize their emissions concerns.  Not so.  They now teach eco-driving for their truck drivers, capture facilities rainwater runoff for re-purposing, build libraries in India, pursue zero emissions, and are leading safety initiatives in Australia instead of waiting for government mandate.  That’s right – these initiatives aren’t to be legally complaint, they are all to do good, while doing good for their business.  The community wins, and the environment wins, all while building the conscionable company – which becomes then the killer talent attractor.  Think about it.  What kind of company do you want to work for?

Find your wings, then set out with courage

Courage is nothing more than your faith reaching THROUGH your fear, displaying itself as action in your life. It’s okay to be afraid, but ACT. – John Hope Bryant

I had an interview and collaboration with John Hope Bryant recently, and the world is a better place because of his message and energy of hope.  This is someone who has created an organization which has raised 500M for financial literacy to help alleviate poverty in the U.S. and beyond.  His foundation, Operation HOPE,  was founded in the wake of the civil unrest of 1992 Los Angeles and dedicated to alleviating not just the poverty, but the social pain of the ‘other’ America.  That is – to bring hope and meaning to the other America that lives in constant economic and social pressure.

He told this marvelous analogy about eagles:  Most bird species learn to fly in small ground bursts building confidence, or like ospreys can be coaxed from their nest by food, but not eagles.  Eagles are literally kicked out of the nest by momma and forced to leave their comfort zone while the father circles diligently below in the event they falter and need to be caught.  Eagles must be pushed to leave their comfort zone and exercise their innate capabilities which they have yet to realize.

John Bryant believes in the same kind of idea.  He urges leaders to first allow people to find their own seat and role of comfort, instead of being shown specific tasks and procedures.  “Let them find their seat and then approach them.”  Think about the importance of Autonomy in building engagement: let people choose their task, their team, their technique.  And then push people to reach beyond their comfort zones to learn to fly.  Everyone will make mistakes and it might not be graceful at first, but if you first allow people to choose their place of comfort and then push them in the direction of their possibilities, people can show that innate creativity and learn to soar.

Leading Global Innovation and New Market Opportunity

So much has been written about Leadership.  We try to find a universal theory.  There is none.  The condition changes.  The context changes.  Some things stand out for that emerging context that most leaders have to pay attention to.  Practice them.  Inspire others, develop others, and multiply others.

– Ram Charan, March 2010

The context is indeed changing, and rapidly. As recently as just 2004 barely 20% of companies had adopted corporate-wide functioning offshoring captive strategies to leverage that promise of low-cost labor sourcing of services and technical expertise to not just Chindia, but Malaysia, Philippines, Vietnam and other global talent pools.  (Arie Lewin, ORN).  But yet “Emerging countries are no longer content to be sources of cheap hands and low-cost brains. Instead they too are becoming hotbeds of innovation. They are redesigning entire business processes to do things better and faster… Forget about flat – the world of business is turning upside down.” (The Economist, April 2010)

That’s right – EMC learned this lesson years ago when they opened a technical facility in India and immediately offshored/insourced the more rudimentary and mundane tasks that the U.S. engineers didn’t want. You can guess the Indian engineers were frustrated, annoyed, and characteristically weren’t so inclined to give the discretionary, passionate effort to their work to build measurable difference. (Gebauer/Lowman)

So what to do? There are several stances an organization can take in recognition of the ability to globally-source innovation, and leveraging emerging available markets:
Find new audiences: C.K. Prahalad dedicated the last decade or more of his life to the cause of gestating innovative products and services at the Base of the Pyramid and serving through capital mechanisms the largely un/under-served billions at the BoP. Rapid prototype products and services and serve these markets.

Source innovation for your existing audience: It may be more accessible than you think. Consider InnoCentive whose mission is to “harness collective brainpower around the world to solve problems that really matter.” Innocentive operates as as an inverted eBay, offering puzzles and real-world problems from companies around the world with hard cash rewards. Think you can solve how to virtually verify plastic product package sealing? Or provide a metric for how to evaluate the effectiveness of an R&D facility? Or even (yes!) help the Gulf Coast respond effectively to an oil spill problem? Sign up, solve the puzzle and get paid. Some of the best minds around the glove are wrestling with these problems from their homes and offices and work groups and getting rewarded by the companies and people in need.

I know it sounds daunting, but consider this: whether you are a mid-America regional bank manager, or a small business developing killer web apps, you can both leverage the mechanisms of innovation AND find new markets for your existing business. Doing nothing, or sticking to your knitting is not an option. Market niches are temporary, and the world is abundant with talent and opportunity.

A rising optimism lifts all ideas

Ideas are abundant, but evidently sharing those ideas is pretty scarce in professional environments. Towers Perrin global engagement study reveals sadly only 21% of us would self-describe ourselves as “engaged” in our work. All in and loving it – excited working with our colleagues, dedicated and passionate about the projects we engage in, propelled by a belief that we are actively making a difference, and recognized and rewarded intellectually and emotionally by our efforts.

Gallop extended the engagement inquiry to ask in their survey how readily people actively share ideas collaboratively internally and with external customers. According to them, people who describe themselves as “engaged” in their work are five times more likely to proactively share their best ideas with colleagues and customers. We all have ideas – everything from how to improve a product or process, to where to have lunch. Ideas are power – they have the ability to captivate, energize, and propel innovation, yet if only about 15% of us are willing to share them what’s going on?

Jeffrey Pfeffer at Stanford University suggests one of the primary reasons we don’t share our best ideas is fear of our colleagues’ reaction to them. Pessimism stands out as the easiest mechanism to defend the status quo, and reject any novel idea. And so to avoid the expected objection of any new idea, most people just keep quiet. And wind up keeping their best ideas to themselves out of fear of being dismissed or ridiculed.

In a number of recent conversations I’ve found many people often describe themselves as constrained by process, policy and regimen, and find that their team’s best collaborative efforts is around crises. The suggestion is that the urgency of a crisis makes innovative and novel approaches permissible. In a related conversation one executive said unfortunately their company kneels at the altar of process, and attempts to accomplish any new initiatives frequently involve months of plodding meeting monotony.

Here’s an idea to encourage idea sharing and eliminate pessimism: Build positive anxiety instead of the negative fear-based kind. Imagine you work for Steve Jobs and every day have the nervous energy associated with wanting to perform at a high level, keep your mojo hot and be a major player. So you don’t work for the kind of person who inspires? Focus on encouraging the best in those around you. A rising tide lifts all boats.

To Find Innovation, Start with your own skill, love and purpose

In late 1953 the Swanson brothers had a glut of turkey.  They were turkey wholesalers and had overestimated the market.  So now they had 235 metric tons of turkey riding around the U.S. in refrigerated rail cars and the executive team was wondering what to do.  Can’t you just imagine the CFO showing charts of what it cost to have all those turkeys rolling around on refrigerated rail cars per day?

Gerry Thomas, a sales executive at Swanson, had just seen what Pan American airlines was doing with compartmentalized in-flight food offerings.  He and the executive team at Swanson coupled this notion with Clarence Birdseye’s new flash freezing technique, and then added the catchy product label “TV Dinner” that fit beautifully with the cultural explosion of television.  Their great market opportunity was the eight million moms who were joining the workforce after WWII, who were also enjoying an abundance of electrical home appliances like ovens, refrigerators, freezers, and of course televisions.

Swanson prepared to sell five thousand units the first year.  They sold ten million at .98 cents each.  Big hit, and now you understand how the intersection of technology, inspiration, marketing and resources made it happen.  But does that formula work again today in 2010?  Here’s the difference now:

Resources are scare, not abundant: From water to textiles to lumber, the availability and premium placed on the natural resources we use to create the consumer products and comestibles are in high demand and, in the case of fossil fuels and water particularly, are increasingly precious.

Talent is global, not local: Historically if you had a local workforce that was obedient, diligent, and brought expertise and skill to bear executing on top-driven strategies, you had competitive advantage.  The future is most certainly now in terms of the ability to connect need with a globally-dispersed labor force –  highly talented, motivated, and comparatively cheap by U.S. standards.  And all connected by the cost of the internet, $0.  The skilled talent, regardless of source, is indeed not free, but increasingly anything function that can be routinized, and reduced to if=then equations which bracket to a correct answer, can also be automated.  Consider telemedicine, the in adsentia health care solution to everything from fast, cheap review of MRIs, mammograms, and all manners of diagnostics.  You get an X-Ray in the afternoon in Illinois and the scan is reviewed by a U.S board-certified physician in India, and returned overnight – or even immediately – over the web.

Innovation is democratized, not top-driven: No longer can firms rely on the the wisdom of a handful of insightful strategists at the top of a pyramid, when meanwhile companies like Rabobank or Best Buy are doing a better job of catering to customer need by creating mechanisms to actively listen to, and incorporate the interests of customers, and know-how of line personnel.

People are creative and expressive, not compliant: Pick your muse on this but currently I’ll take Sir Ken Robinson right now, who is on a crusade to persuade people that by pursuing their passions, they will make greater contributions, build community value, and importantly find fulfillment in their endeavors.  In his book, he profiles Matt Groening (created the pitch for The Simpsons on the spot in a meeting), Mick Fleetwood (bailed on high school at 16 to be a jazz drummer in London), Gillian Lynne (deamed an underachiever until enrolled in a dance school), and many others, who eschewed the proper ‘safe’ advice of elders, or were recognized by mentors for who they were, to pursue their passions to great ends.

Technology is still changing: Rapidly too.  Too rapid to adequately understand the implications.  Try this for analogy: “If you’re not shocked by quantum theory, you don’t properly understand it.” – Neils Bohr  Or to wrestle with the power collaborative technologies, try this fun video.

The point is this: You don’t need to be up for the challenge of constantly creating magnificent products and services that the world suddenly realizes it has been missing for fulfillment (think iPad right now).  The iPhone didn’t exist 5 years ago and now you need one.  Think rather, what am I good at, Love to do, and provides purpose and meaning in my life and the lives of others.  Focus on that and you will give meaning and value to the world and to yourself.

Follow the Right Idea Threads

“I can’t recall a period of time that was as volatile, complex, ambiguous and tumultuous. As one successful executive puts it, ‘if you’re not confused, you don’t know what’s going on’.” – Warren Bennis

Yesterday we had the honor or producing an event with Ram Charan, surely one of, if not the, most sought-after executive and management consultants in the world. His presentation was indeed thought-provoking and inspiring, but I’ll just pick one of his insights to share here: follow the right idea threads. We got into a conversation during our interview that has become almost cliché about the rapidity of change, the compounding nature of change, the complexity and chaos of rapidly changing technologies and information, etc etc… In our interview I asked him how is it possible to keep up with it all – which is what many people try to do. He agreed that of course this was impossible and said, “The key is to focus on what matters.”

Well yes, but that doesn’t exactly tell me what matters, so I asked him how do you know what matters. He went on to explain it’s all about context and what matters to you, in your work, in your organization, the problems you are trying to solve – and your best approach must be to follow the idea threads that matter. What he meant is that while of course we can’t possibly digest the encyclopedia of our particular domain expertise, what we must do is follow the conversations where the center of gravity is. By attending a conference relevant to your field of expertise and interest, the keynote will drop a reference to a seminal study, and then you’ll go back to your hotel room and look up that study and follow that thread. These threads don’t always end in eureka!, but by staying close enough to the thinkers and ideas that matter, you can follow the right idea threads.

I have a personal example. I recently reached out to Arie Lewin, at Duke Fuqua School of Business, to request an interview with him around his seminal ideas of creating super-adaptive firms by globally sourcing ideas. During an advance call with Dr. Lewin to discuss content he referenced the work of Vivek Wadhwa. In my ignorance I had to ask him to spell it twice, but it sent me on a journey to read Vivek’s studies and listen to several podcasts and interviews he has given recently on moving labor markets and talent. Now convinced that Vivek’s work represents not only excellence that matters in the world, but also important to my discovery process on moving talent pools, I have a new idea thread to follow. It works like that – follow the right people and ideas and they will lead you to the next.

Enjoy the journey and find the right idea threads.

Relationships Are All There Is

“Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation. We have to stop pretending we are individuals that can go it alone.” –Margaret Wheatley

Recently we were collaborating with a prominent speaker, author and scholar on an interview project about creating sustainable innovation processes. Anyway, his assistant and collaborator Mary (not her real name), had been working tirelessly over a several week period to make sure everything went smoothly the day of our production project. She coordinated the facilities reservation, understanding our interest in a quiet yet convenient location for the talent, helped shepard the contract process, corresponded with the technical requirements of our production team, brought his visual and instructor materials two hours in advance of his arrival, and brought donuts and coffee as well. She was professional, thorough and cheerful throughout the entire process.

The principal talent (her boss) arrived twenty minutes late, tersely introduced himself to us, and then, after examining the materials Mary had brought, he declared them entirely inadequate and her performance and preparation abysmal. He quite publicly said she did a terrible job, and because of her lack of preparation he was going to have to improvise. We were stunned and embarrassed, and I quickly redirected his attention to the project and the content we hoped to record that day. Mary retreated to a corner of the room and we proceeded with our filming collaboration.

Mary excused herself before we had finished our project and I didn’t have a chance to speak with her. So later that afternoon I called her and simply said, “Mary, I just want you to know his behavior to you was inexcusable and it didn’t go unnoticed. I want you to know I think you did a fantastic job and it’s been a great pleasure to work with you and he should have never said those horrible things to you.”

The line went quiet and I thought I had lost the connection until I heard her quietly crying. She went on to say that he had been treating her like this for months ever since she took the job but she was afraid to quit because he was a family friend. I told her she was young, ambitious and immensely talented and she should think seriously about first talking to him, and then leaving. A month went by and I received a surprise email from her – she had quit her job with the verbally abusive egotist and was heading off to Australia to accept a new position after she traveled and explored a while.

I certainly don’t claim credit or responsibility for Mary’s life choices, and I do think I lost an opportunity to say something in the moment when he spoke to Mary so appallingly. But remember this: ease suffering when you can. Relationships are all there is.