Peripheral vision

The world is changing so rapidly these days that we are constantly confronted with both new dilemmas and new opportunities. And often when confronted with these new puzzles we rely on the same skills and tactics which got us to where we are today. But what if solving 21st century problems and building 21st century opportunities requires new thinking? Here’s a few problem solving ideas for when your team feels stymied

  • Restate the puzzle. In as many ways as you can, rephrase the problem using different words and perspectives. The best way to do this effectively is to take turns around the table and have different players try this exercise. You are certain to uncover new clues to the solution as well as isolate what really matters. To often we get hung up on aspects that don’t merit as much mindshare as we allow initially. By using different vantage points on a particular problem, you get closer to the essence of the issue and recognition of the real value you are trying to generate. Because again, any puzzle – a technical fix, a service issue, a product enhancement – is ultimately aimed at value generation
  • Approach from downwind. In other words, attack the problem so it doesn’t see you coming. Come at the puzzle from a direction it never suspects. Chances are you have confronted something similar in the past and you follow the well-trod neurons in your brain. This tactic can be expedient in a pinch but unlikely to to produce something novel. If the challenge is both prickly and you have the luxury of a bit of time, try a new approach
  • Call in the talent. Reach out to your network and don’t be afraid to ask for help. Your posse internally and outside your organization are pleased to be tapped and eager to reveal their ingenuity. You are likely to find a new elegant fix from a source you already know.

Or finally try this – instead of thinking outside the box, find the right box to think in.  That’s right, innovation by analogy.  Borrow brilliance.

Opening Possibilities

Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

-Paul Hawken

I learned a powerful lesson recently in an interview with Lincoln Crawley, Managing Director of Manpower for Australia. I asked him if there was a watershed learning event in his career. He pointed to a moment over fifteen years ago while trying to win a services contract. He was the lead on a proposal competing against a company with an enormous infrastructure advantage. Basically his competitor had the necessary systems in place to serve the client, and his company didn’t. The client required a redundancy system in place for security and he just didn’t have it, while his competitor did. He seemed sure to lose the contract, as the task to replicate their infrastructure seemed nearly impossible.

During the proposal process, the people around him described the obstacles and cost, and then in one meeting his boss said, “I understand the issues and concerns you are raising, but tell me: If it were possible, what would the solution look like?” That simple phrase – if it were possible – gave the team permission to speculate, and opened a whole new conversation around if it were possible. It’s an invitation to dream.

Lincoln and his team conceived of a plan, proposed it to his prospective client, and they won the contract. But here’s the interesting part – he said he didn’t fully recognize the power of the suggestion “If it were possible” until years later when he started using the expression with his own team in a leadership role. Only then did he recognize the power of opening the capabilities and imagination in his team. If you think your team is stymied, try it.

Bring on Type-Ts

Type-T is a phrase coined by Frank Farley, University of Wisconsin, in the early 1990s to describe people who seek out and participate in higher risk activities, and succeed because of these efforts. These are the kinds of people who – if they avoid self-destructive Icarus behaviors (think Keith Moon, Janis Joplin, Howard Hughes, although each in their own right redefined music and entrepreneurialism before flaming out) – go on to invent cars, build businesses, construct new surgical techniques, and much more. Big-T people like Erik Weihenmeyer or Richard Branson redefine our understanding of the limits of possibility, while creating businesses, inspiring people, and building jobs and value. Type-Ts aren’t always about more, faster, higher, but also about reinventing and redefining the how – which leads to invention. Type-Ts are our primary Creators.

Did you know 52% of the IT start-ups in Silicon Valley and 25% of all new business in the U.S. are created by foreign-born nationals like Indians, Pakistanis, Chinese, Vietnamese, and other people from around the world who have been coming to the U.S. for decades for the promise of education and entrepreneurialism, and so have earned science, engineering, and math degrees, and created a tremendous amount of U.S. jobs, invention and competitive wealth. Currently, the U.S. has sharply limited the number of H1b visas from 200,000 to 65,000 granted to foreign-born applicants. And currently there is a waiting line of over 1 million applicants. But even if you waited in line for your visa, you might still be turned down for a job from leading U.S. based multinationals due to some newly instituted policies favoring domestic U.S. citizens in hiring review.

The world is changing and if we persist in this xenophobic manner, we will alienate some of the very best and brightest Type-T talent from around the world eager to bring their energy and intellect to bear in the U.S. to create wealth, jobs, opportunity and innovation. Since labor and innovation can be sourced anywhere (see Innocentive), we should be encouraging that innovation and entrepreneurialism to burgeon in the U.S. We need to be attracting the brightest minds, not create motivators for them to take their best ideas back home to Chindia, Brazil, eastern Europe and beyond. When the best young minds leave they don’t just take their bank accounts, but also their energy, creativity and value-creating capacities that create jobs and prosperity.

We need to remain open, embrace intellectual diversity, and participate in the collaborate effort.

Leading Global Innovation and New Market Opportunity

So much has been written about Leadership.  We try to find a universal theory.  There is none.  The condition changes.  The context changes.  Some things stand out for that emerging context that most leaders have to pay attention to.  Practice them.  Inspire others, develop others, and multiply others.

– Ram Charan, March 2010

The context is indeed changing, and rapidly. As recently as just 2004 barely 20% of companies had adopted corporate-wide functioning offshoring captive strategies to leverage that promise of low-cost labor sourcing of services and technical expertise to not just Chindia, but Malaysia, Philippines, Vietnam and other global talent pools.  (Arie Lewin, ORN).  But yet “Emerging countries are no longer content to be sources of cheap hands and low-cost brains. Instead they too are becoming hotbeds of innovation. They are redesigning entire business processes to do things better and faster… Forget about flat – the world of business is turning upside down.” (The Economist, April 2010)

That’s right – EMC learned this lesson years ago when they opened a technical facility in India and immediately offshored/insourced the more rudimentary and mundane tasks that the U.S. engineers didn’t want. You can guess the Indian engineers were frustrated, annoyed, and characteristically weren’t so inclined to give the discretionary, passionate effort to their work to build measurable difference. (Gebauer/Lowman)

So what to do? There are several stances an organization can take in recognition of the ability to globally-source innovation, and leveraging emerging available markets:
Find new audiences: C.K. Prahalad dedicated the last decade or more of his life to the cause of gestating innovative products and services at the Base of the Pyramid and serving through capital mechanisms the largely un/under-served billions at the BoP. Rapid prototype products and services and serve these markets.

Source innovation for your existing audience: It may be more accessible than you think. Consider InnoCentive whose mission is to “harness collective brainpower around the world to solve problems that really matter.” Innocentive operates as as an inverted eBay, offering puzzles and real-world problems from companies around the world with hard cash rewards. Think you can solve how to virtually verify plastic product package sealing? Or provide a metric for how to evaluate the effectiveness of an R&D facility? Or even (yes!) help the Gulf Coast respond effectively to an oil spill problem? Sign up, solve the puzzle and get paid. Some of the best minds around the glove are wrestling with these problems from their homes and offices and work groups and getting rewarded by the companies and people in need.

I know it sounds daunting, but consider this: whether you are a mid-America regional bank manager, or a small business developing killer web apps, you can both leverage the mechanisms of innovation AND find new markets for your existing business. Doing nothing, or sticking to your knitting is not an option. Market niches are temporary, and the world is abundant with talent and opportunity.

A rising optimism lifts all ideas

Ideas are abundant, but evidently sharing those ideas is pretty scarce in professional environments. Towers Perrin global engagement study reveals sadly only 21% of us would self-describe ourselves as “engaged” in our work. All in and loving it – excited working with our colleagues, dedicated and passionate about the projects we engage in, propelled by a belief that we are actively making a difference, and recognized and rewarded intellectually and emotionally by our efforts.

Gallop extended the engagement inquiry to ask in their survey how readily people actively share ideas collaboratively internally and with external customers. According to them, people who describe themselves as “engaged” in their work are five times more likely to proactively share their best ideas with colleagues and customers. We all have ideas – everything from how to improve a product or process, to where to have lunch. Ideas are power – they have the ability to captivate, energize, and propel innovation, yet if only about 15% of us are willing to share them what’s going on?

Jeffrey Pfeffer at Stanford University suggests one of the primary reasons we don’t share our best ideas is fear of our colleagues’ reaction to them. Pessimism stands out as the easiest mechanism to defend the status quo, and reject any novel idea. And so to avoid the expected objection of any new idea, most people just keep quiet. And wind up keeping their best ideas to themselves out of fear of being dismissed or ridiculed.

In a number of recent conversations I’ve found many people often describe themselves as constrained by process, policy and regimen, and find that their team’s best collaborative efforts is around crises. The suggestion is that the urgency of a crisis makes innovative and novel approaches permissible. In a related conversation one executive said unfortunately their company kneels at the altar of process, and attempts to accomplish any new initiatives frequently involve months of plodding meeting monotony.

Here’s an idea to encourage idea sharing and eliminate pessimism: Build positive anxiety instead of the negative fear-based kind. Imagine you work for Steve Jobs and every day have the nervous energy associated with wanting to perform at a high level, keep your mojo hot and be a major player. So you don’t work for the kind of person who inspires? Focus on encouraging the best in those around you. A rising tide lifts all boats.

Seeing the Whole Picture

Richard Nisbett, University of Michigan, has a fascinating study in which he took a group of American college students and a group of native Chinese and Japanese students who had just arrived in the United States and asked both groups to take photograph portraits of each other. A typical portrait taken by an American student is shown on the left, and a typical portrait taken by a Japanese student is shown below:
Whereas the American students’ portraits were close, the Japanese portraits showed much more context, landscape and environment. In fact, not one of the portraits the Japanese students took were as closely framed and the left-hand image here.

In another portion of the study Nisbett tracked eye movement of the students as they examined photographs which included a focal object, and discovered that the Chinese and Japanese students spent 80% of their time looking at environment and context, while their American counterparts spent 80% of the their eye movement focused on the primary focal point in the picture. In this picture the Japanese students spent most of their time scanning the background of this image while the American students spent 80% of their time looking at the tiger.

Nisbett and his colleagues don’t draw conclusions about cognitive performance or competitive ability associated with contextual thinking, but Dan Goleman did in a study he evaluated which included assessing the performance skills of executives from Fortune 100 companies, and concluded, “Just one cognitive ability distinguished star performers from average; pattern recognition: the big picture thinking that allows leaders to pick out the meaningful trends from a welter of information around them and to think strategically far into the future.” And Dan Pink certainly has popularized the importance of “symphonic” thinking as competitive advantage.

If Goleman and Pink argue that symphonic thinkers perform better, what’s the economic value of these high performers? John Hunter, Michigan State, and Frank Schmidt, University of Iowa, conducted another study in which they evaluated the economic value of the top 1% contributors and found that in moderately complex jobs (retail sales, home remodeling) the top performers contributed 14x more productivity and value.  And in highly complex professions (professional sales, lawyers, doctors, engineers), top performers contributed over 100x more productivity and value.

To Find Innovation, Start with your own skill, love and purpose

In late 1953 the Swanson brothers had a glut of turkey.  They were turkey wholesalers and had overestimated the market.  So now they had 235 metric tons of turkey riding around the U.S. in refrigerated rail cars and the executive team was wondering what to do.  Can’t you just imagine the CFO showing charts of what it cost to have all those turkeys rolling around on refrigerated rail cars per day?

Gerry Thomas, a sales executive at Swanson, had just seen what Pan American airlines was doing with compartmentalized in-flight food offerings.  He and the executive team at Swanson coupled this notion with Clarence Birdseye’s new flash freezing technique, and then added the catchy product label “TV Dinner” that fit beautifully with the cultural explosion of television.  Their great market opportunity was the eight million moms who were joining the workforce after WWII, who were also enjoying an abundance of electrical home appliances like ovens, refrigerators, freezers, and of course televisions.

Swanson prepared to sell five thousand units the first year.  They sold ten million at .98 cents each.  Big hit, and now you understand how the intersection of technology, inspiration, marketing and resources made it happen.  But does that formula work again today in 2010?  Here’s the difference now:

Resources are scare, not abundant: From water to textiles to lumber, the availability and premium placed on the natural resources we use to create the consumer products and comestibles are in high demand and, in the case of fossil fuels and water particularly, are increasingly precious.

Talent is global, not local: Historically if you had a local workforce that was obedient, diligent, and brought expertise and skill to bear executing on top-driven strategies, you had competitive advantage.  The future is most certainly now in terms of the ability to connect need with a globally-dispersed labor force –  highly talented, motivated, and comparatively cheap by U.S. standards.  And all connected by the cost of the internet, $0.  The skilled talent, regardless of source, is indeed not free, but increasingly anything function that can be routinized, and reduced to if=then equations which bracket to a correct answer, can also be automated.  Consider telemedicine, the in adsentia health care solution to everything from fast, cheap review of MRIs, mammograms, and all manners of diagnostics.  You get an X-Ray in the afternoon in Illinois and the scan is reviewed by a U.S board-certified physician in India, and returned overnight – or even immediately – over the web.

Innovation is democratized, not top-driven: No longer can firms rely on the the wisdom of a handful of insightful strategists at the top of a pyramid, when meanwhile companies like Rabobank or Best Buy are doing a better job of catering to customer need by creating mechanisms to actively listen to, and incorporate the interests of customers, and know-how of line personnel.

People are creative and expressive, not compliant: Pick your muse on this but currently I’ll take Sir Ken Robinson right now, who is on a crusade to persuade people that by pursuing their passions, they will make greater contributions, build community value, and importantly find fulfillment in their endeavors.  In his book, he profiles Matt Groening (created the pitch for The Simpsons on the spot in a meeting), Mick Fleetwood (bailed on high school at 16 to be a jazz drummer in London), Gillian Lynne (deamed an underachiever until enrolled in a dance school), and many others, who eschewed the proper ‘safe’ advice of elders, or were recognized by mentors for who they were, to pursue their passions to great ends.

Technology is still changing: Rapidly too.  Too rapid to adequately understand the implications.  Try this for analogy: “If you’re not shocked by quantum theory, you don’t properly understand it.” – Neils Bohr  Or to wrestle with the power collaborative technologies, try this fun video.

The point is this: You don’t need to be up for the challenge of constantly creating magnificent products and services that the world suddenly realizes it has been missing for fulfillment (think iPad right now).  The iPhone didn’t exist 5 years ago and now you need one.  Think rather, what am I good at, Love to do, and provides purpose and meaning in my life and the lives of others.  Focus on that and you will give meaning and value to the world and to yourself.

Do It Your Way: Find Your Signature

Much of the conversations we get engaged in with customers often involve discussion of “How did other companies do it?” – discussions around benchmarking processes.  Yet most of the emerging ideas in leadership and talent development we hear from eminent thinkers, researchers and writers warn of benchmarking to mediocrity.  Stuart Hart, author of Capitalism at the Crossroads, has a dynamite quote buried in the middle of his book:

“A smart strategist gravitates toward ill-defined and ambiguous opportunities.  That is because once everything has been defined and reduced to standard operating procedure, there is no money left to be made.” – Stuart Hart

The point he is making, and the same point Jeffrey Pfeffer, Jonas Ridderstrale, Lynda Gratton and others have made in our interviews, is the same – to be the market surprise, instead of be surprised, you need to create unique and original ways of conducting your business.  Lynda Gratton calls this “signature processes.”  Red Hat is a great example.  We were chatting with a senior executive at Red Hat and I explained part of a presentation we could provide which would showcase companies with leading implementation practices and he stopped me and said, “Look I don’t mean to interrupt but I can’t bring that story in here.  At Red Hat we do it the Red Hat Way.”  He went on to say of course they don’t ignore the market landscape or operate in some creative oasis, but that once they make a bet on a product or service, they execute their way.  By doing it the Red Hat Way, they also build great culture and engagement because everyone feels they are part of true creation.

A lifetime ago around 2001, while leading a small start-up we got together our customer research and stories and dreamed up an online system which could aid the learner and leader to use, apply, track, and campaign on our video learning assets.  Then we built the system and when we took it on the road test, people said, “Oh you’ve built an LMS.”  A what?  “You’ve created a a Learning Management System, although it’s got some stuff we haven’t seen before.”  We had indeed built an LMS before we had ever heard of one.  Instead of benchmarking LMS vendors (whom we didn’t know existed), and listening to our customers instead, we created something unique and did it with passion and energy because we believed in our originality and our ability to create a killer app.  The tip coming from emerging leadership is this: pay attention to the market yes, but be bold and original in what – and importantly how – you execute.

Make Innovation Accessible

Gary Hamel and Tim Sanders

Now that's a lotta guru! Here is Tim Sanders chatting with Gary Hamel after a recent event in Mountain View, CA. Tim came down to the studio to record a fresh series of videos on the Keys to Talent Management, and I can tell you they are pitch-perfect.

Gary Hamel believes there’s a very good chance that over the next few years we are going to see a revolution in management.  A revolution just as profound as the revolution in management that gave birth to the industrial age.  One of the primary influencing factors is the compounding rapidity of change we’re facing.  Product innovation and speed-to-market lifecycles are compressing, and in order to stay competitive, even relevant, organizations need to start constructing environments which allow product and service innovation to emerge organically.

It’s simply not possible to perform competitively in a tiered command-and-control manner any longer.  To be sure, seismic change efforts marshaled by Ed Zander of Motorola or Anne Mulcahy at Xerox, are indeed awe-inspiring.  Remarkable corporate turn-arounds have historically been about executing on steely-eyed vision.  But that’s not the kind of change that will bring lasting and sustainable competitive advantage.  The kind of culture needed to foster sustainable creativity and engagement starts with something Hamel calls “management innovation.”  Then the process, product, and business architectures that create lasting competitive advantage start to emerge naturally.

Our next live event on Oct 20 features Matt May who talks about making innovation accessible at all levels of the organization, and the importance of creating environments where people come not just to do their own work, but rather improve the work of the organization.  Matt demystifies common descriptors about innovation being incremental or evolutionary or breakthrough, and instead prefers defining innovation as simply doing something better than it’s been done before.  Define innovation in this manner, and Matt says you can create an environment where innovation is suddenly accessible and achievable at all levels of the organization.

I Renamed It: Shipwrecked by the laughter of the gods

About a year ago I interviewed the pro-blogger and marketing guru David Meerman Scott.  I asked him, why don’t my blog readers comment that often?  He said I probably wasn’t saying incendiary or controversial things, which is fine depending on what I was trying to accomplish – and what I’m really trying to accomplish is to share the insights and ideas of those with leading ideas.  My original post led with the line “Einstein: The secret to creativity is hiding your sources.”  I received more notes and even a few comments on facebook to the effect that I had lost my mind.  My favorite was author and innovation guru Stephen Lundin who wrote simply “Say what?!”  I’m quite certain when Malcolm Gladwell said in his New Yorker review that Chris Anderson was wrong in his book Freeconomics, and then Seth Godin blogged that Malcolm was wrong they needed email filters to manage the deluge.  Tim Sanders recently posted a nice piece of advice that our digital footprint may need constant pruning.  Let me prune the original post…

Aside from Einstein’s famous brilliance, he was also famous for his wit and his quote is pure tongue-in-cheek.

I appreciate David Murray’s book, Borrowing Brilliance, because it helps to heighten our awareness that most all great ideas are built on the shoulders of giants.  We are all iterating on the great works of those before us and beware those who claim pure original thought.  In addition to that witty remark, Einstein also said:

“Whoever undertakes to set himself up as a judge of Truth and Knowledge is shipwrecked by the laughter of the gods.” – Albert Einstein

One of my favorite TED talks is by writer Elizabeth Gilbert, author of Eat, Pray, Love, who suggests in this talk that the current culture favors identifying individuals as Geniuses, and yet the etymology of genius is from the Latin meaning a guardian spirit or deity who watches over each person from birth and can, at times, emerge to influence the person’s works of art or labor.  Since the ‘genius’ was a disembodied spirit, the author had no total claim over the quality or originality of the finished work.  Elizabeth likes this idea because it reinforces our mortality and fallibility, and to be elevated to the status of being a genius is an intolerable burden.  Borrowing Brilliance is a wonderful work dedicated to understanding that the current ideas recognized as original thought are, in fact, built on the strength of those before who have, in turn, iterated on previous thought.  So read the quote and post here as a celebration of the great history of innovation we are constantly building upon.

The secret to creativity is knowing how to hide your sources.  – Albert Einstein

In 1971 Ray Tomlinson was working on ARPANET and mashed up terminal networks with an existing application that allowed users on the same terminal system to share messages.  He wrote a script that allowed messages to distinguish between different machines and jump from one to another.  Bill Gates got the idea for Windows from Apple’s graphical user interface (GUI).  And Charles Darwin‘s Origin of the Species didn’t arrive fully formed from the cosmic muse, the ideas were germinating from the influence of his grandfather Erasmus Darwin, who wrote The Laws of Organic Life in 1796, in which he suggested sexual behavior and competition might affect species change.

For a fun read on the derivative nature of innovation, check out Borrowing Brilliance by David Murray.