Turn off Your Notifications. Seriously. Do It.

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Turn off your push notifications. The alerts, app banners, pocket vibrations, ringtones, the little email preview pop-ups. Do you depend on them for your job? Is it really urgent? Is it? Turn them off. All of them.

“The effectiveness of communication is not defined by the communication, but by the response.”
– Milton Ericsson

If you know your daughter is going to text you and you welcome her note, go ahead and leave your text alerts on. Or maybe you’re expecting an important call from your office. OK, leave your call ringer on. This is an example of purposely using technology designed around an intentional life. You are driving. But when you leave indiscriminate push notifications on, you are no longer in control. You just put yourself in the back seat and gave the keys to a schizophrenic.

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Understand that for each notification you permit – be it a welcome text from your daughter or an alert from Twitter – you are allowing someone else to dictate your time. You are allowing some company, service, product, or marketing department to hijack your time.

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The creators of push notifications claim they exist for your benefit. Wrong. The alerts are not designed exclusively for your benefit. Remember, you are the product. The notifications exist for the benefit of Instagram, or Facebook, or LinkedIN, or WhatsApp, or TikTok, or whatever RSS river you are standing waist deep in. The goal is not to enrich your life. The goal is to slow you down, steal your attention. The goal is to drive you to their platform, because their platform is where they can redirect your attention again. Pretty soon you are way downstream from where you were a minute ago. And the view is very different.

The problem is not the device. Devices are useful. My Mom used to call her laptop her “cognitive prosthesis.” It’s an apt description. Your phone is a computational appendage right there in your pocket, and it’s incredibly powerful when in service of an intentionally designed life.

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Many people claim they don’t mind the noise. Maybe you are interested in vacations in Italy. So you wander through a few websites looking at Italian villas, and suddenly ads showing photos of Tuscany are following you around the web. Some people say they enjoy being stalked by ideas and products that interest them. It’s like having your own conversational elf perched on your shoulder who chimes in periodically on your favorite topic, and reinforcing your urges. That’s fine. Just understand that you are the target. You are the mark.

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Push notifications originated in 2003 by Research in Motion. They built a “feature” into the Blackberry in which users didn’t have to go check for email, they could receive a notification altering them that they received one. So convenient! So easy! Apple was paying attention and in 2009 rolled out their own “APNS, the Apple Push Notification Service.” Pretty quickly responding to notifications became the default manner in which we interacted with our devices. No longer did we need to take control and decide how to navigate and interact with our devices. The device would simply tell us what to do.

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Digitally triggered distraction is making our conversations less meaningful, our attention more splintered, and our decisions less satisfying. The research is towering. We’ve known for years that old-school analog note-taking and handwriting reinforces retention and comprehension. And nearly 90% of us understand that the mere presence of devices detracts from the quality of our conversations, and yet we do it anyway.

Take control. Use technology around a life you design, not a life designed by algorithms.

Speaking of building an intentionally-designed life, check out Mindscaling’s new series on Civility in the Workplace.


Our company Mindscaling, is busy building powerful human and digital learning experiences for companies of all sizes. My new book Small Acts of Leadership, is a Washington Post bestseller! You can grab a copy now. Have a meeting coming up? I love to work with groups large and small. Let’s talk.

In other news, our son and I bicycled across America with two other dads and their teenagers. We published a new book about it called Chasing Dawn. I co-authored the book with my cycling companion, the artist, photographer, and wonderful human jon holloway. Buy a copy. I’ll sign it and send it to your doorstep.